The Super Bowl. The only day of the year in which people don’t ask their hopper to skip the ads. The only year when thousands of tv watchers don’t sprint to the bathroom during a commercial break. This year I was able to watch the first half of the game because I had to work on a class group project. So I did what any advertising major would do.
In the next couple of days, I spent my free time Googling Super Bowl ads and Facetiming my best friend, and former Tar Heel, Honora Reilly to discuss the highs, the lows, and the in-betweens. For my blog today I’m going to share with you all a few of our favorites and our initial reactions to them.
First, naturally, #babynut. An interesting take on baby Yoda? Second, Bud Light Seltzer. Is Post Malone going to start a comedic acting career? Third, Audi. I guess we will never let that song go (I’m not mad at it though). The Google “Loretta” ad had EVERYONE crying, hands down. I thought Google did a good job appealing to an older generation. Digital assistants seem to be very intuitive and a good form of technology for a non-technological generation. Fourth Doritos’ “Cool Ranch.” A well-executed attempt at bridging generations by including Lil Nas X, his song Old Town Road, and Sam Elliott. Fifth, Sodastream’s “Sodastream Discovers Water On Mars: Fresh Sparkling Water In Seconds.” Extremely long title, but we thought this one was silly in a good way. We love a dad joke!